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Special branding for the ARX event in America. It needed to stand alone from the rest of the season's creatives as it was a new event and needed to attract as much attention as possible.


The new branding for the season ahead needed a brighter fresher approach as they wanted to move on from the dark grunge look of previous seasons and utilise excellent photography. Collateral also included passes, wrist bands, backdrops and merchandise.

ARX Event Branding
RX Season Event Branding
RX Merchandise
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