Rallycross

Special branding for the ARX event in America. It needed to stand alone from the rest of the season's creatives as it was a new event and needed to attract as much attention as possible.

The new branding for the season ahead needed a brighter fresher approach as they wanted to move on from the dark grunge look of previous seasons and utilise excellent photography. Collateral also included passes, wrist bands, backdrops and merchandise.