Rallycross

Distinctive branding was essential for the ARX event in America. It had to be independent of the season's existing creatives to garner maximum attention, being a new event.

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The upcoming season's branding required a more vibrant and refreshing approach, moving away from the dark, grunge aesthetics of past seasons. High-quality photography became a focal point for this new direction. The collateral encompassed passes, wristbands, backdrops, and merchandise.